dolly always comes with cool free stuff nowadays, even though the contents of the actual mag is complete rubbish, i always buy magazines for the free stuff :)
i think its just a mini one though, so its good for people who dont own a hair straightener and want a really cheap one for bad hair days. And maybe its also good for guys cos they have shorter hair and they can get the blue one and girls can have the pink one cos society is damn stereotypical like that
and then you can joyfully rip open the sealed section and read all about girls with menstruation problems, cos thats what all guys with a chicks mag seem to do